Webinars are a fantastic way to turn potential customers into buyers. In 2022 webinars should be one of your most essential marketing tools. The Content Marketing Institute found that 58% of B2B marketers use webinars as promotional tools. How can you get the most from your webinars? Simple, choose the best webinar software for you and your customer's needs.
Because webinars have become so popular, tons of different platforms are available. To help you find the right one for you, here are our top 5 tips for choosing the best webinar software. Learn from these tips, and you will be sure to find the perfect solution.
Your webinar strategy must support your overall content strategy. Webinar goals and objectives will determine how well your webinars support this strategy. If you don't know what yours are, then read on. People generally use video conferencing software to instruct, educate, or demonstrate to existing and potential clients.
Make sure you understand your target audience before establishing goals. Just ask yourself, ‘who are my customers, and what can I do for them.’ For more information on this topic, check out our guide on using webinars to acquire new customers. Once you have your target audience, decide your goals. Here are some example webinar goals:
Think of your goals as the overarching aim of your webinar. Your objectives are measurable achievements that help you to achieve these goals. For example, if your goal is to demonstrate that your product is the best on the market, one objective could be to achieve a 70-80% follow-up rate following your online presentations.
Here is an example goal and objectives:
Goal - Instruct potential clients on the benefits of your product
Your budget will dictate which web conferencing platforms you can access. You should establish what you want from an online presentation platform. If you have big expectations from webinar software, but a small budget, this could cause problems.
Likewise, if you require only basic functionality, you won't need to break the bank. The cost of webinar platforms varies, typically from €40-300 per month.
Now you know your goals and objectives, plus you have a budget. It's time to establish what features you want from live conferencing software. Webinar platforms have different features, and no two are alike. The sheer number of functionalities can appear daunting, so we have prepared a list of some of the most common webinar features:
As you can see, the best webinar platforms have tons of features. Use your web conferencing goals and objectives to pick and choose which features will be necessary to your business. Once you have done this, work within your budget to identify the best platform for your business.
By now, you will have found some webinar platforms that suit you and your company. It's time to choose the package that suits you best. Most webinar software comes in different packages that vary in price. Typically, the more expensive packages come with more features, more bandwidth, and let you host more attendees.
Here are some things to ask yourself when choosing a webinar package:
It's up to you to make the final call on which package you choose. Hopefully, after considering our advice, you can make the best decision for you and your business.
Most web conferencing platforms offer a free trial or demo. Don't commit to a platform straight away, be sure to test it out. There is nothing worse than jumping straight into a 12-month contract and ending up disappointed.
You wouldn't buy a new coat without trying it, so why commit to expensive software without testing it? We recommend that you test a platform for a few weeks before making your final decision.
Why you should try Samba Live Webinar Software
You now have all of the top tips for choosing the best webinar platform. You are probably wondering where to start your search? Look no further than Samba Live. Regardless of your web conferencing goals and objectives, Samba Live has everything you need to achieve them.
Samba Live is packed full of the features we covered earlier and many more. With Samba Live, you get:
With all this functionality, you would expect Samba Live to be one of the more expensive webinar platforms. Wrong. Samba Live pro starts at only €49 per month. Samba Live Pro Plus comes with even more features, costing only €75 per month.
Does Samba Live appeal to you, but you still aren't sure? Feel free to book a demo through this link. Our dedicated customer service representatives will spend 30 minutes showing you how to get the most from Samba Live.
We have almost two decades of experience. Our team can help you achieve your webinar goals. Let them know what you want, and they will help you achieve it. If you choose to join Samba Live, you will be in an esteemed company. Our most prominent clients include huge names like Ferrari, Deloitte, and the US Open.
The benefits of Samba Live
Here are some of the benefits of Samba Live:
Most web conferencing platforms with these features will cost way more than Samba Live. Samba Live offers you highly affordable scalability by charging the same monthly flat rate. We are perfect for businesses of all types and sizes. Get started with Samba Live today by starting your free trial.
There are lots of webinar platforms on the market. Navigating the field and making the best choice can be daunting. If you use our top 5 tips for finding the best webinar software, you will save yourself a lot of time and, hopefully, money.
Samba Live is an excellent choice for all types of businesses wanting to conduct web webinars and conferences. We offer a fantastic array of features at an incredibly competitive price.
Take our tips on board, figure out what you want from a webinar platform and let us help you get what you want by starting your free trial today.
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