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5 steps for choosing the best webinar software in 2022

Robert Strobl
February 10, 2022

Webinars are a fantastic way to turn potential customers into buyers. In 2022 webinars should be one of your most essential marketing tools. The Content Marketing Institute found that 58% of B2B marketers use webinars as promotional tools. How can you get the most from your webinars? Simple, choose the best webinar software for you and your customer's needs. 

Because webinars have become so popular, tons of different platforms are available. To help you find the right one for you, here are our top 5 tips for choosing the best webinar software. Learn from these tips, and you will be sure to find the perfect solution.

Decide what your webinar goals and objectives are

Your webinar strategy must support your overall content strategy. Webinar goals and objectives will determine how well your webinars support this strategy. If you don't know what yours are, then read on. People generally use video conferencing software to instruct, educate, or demonstrate to existing and potential clients. 

Make sure you understand your target audience before establishing goals. Just ask yourself, ‘who are my customers, and what can I do for them.’ For more information on this topic, check out our guide on using webinars to acquire new customers. Once you have your target audience, decide your goals. Here are some example webinar goals:  

  • Demonstrate how your product is the best on the market
  • Instruct potential clients how to get the most out of your product
  • Educate clients on new technology you are developing

Think of your goals as the overarching aim of your webinar. Your objectives are measurable achievements that help you to achieve these goals. For example, if your goal is to demonstrate that your product is the best on the market, one objective could be to achieve a 70-80% follow-up rate following your online presentations.

Here is an example goal and objectives: 

Goal - Instruct potential clients on the benefits of your product

  • Objective 1 - Achieve a 70-80% follow-up rate after the webinar
  • Objective 2 - Convince 50%+ of potential clients to demo your software
  • Objective 3 - Host 10+ online presentations a week for potential clients

Choose a budget and stick to it

Your budget will dictate which web conferencing platforms you can access. You should establish what you want from an online presentation platform. If you have big expectations from webinar software, but a small budget, this could cause problems. 

Likewise, if you require only basic functionality, you won't need to break the bank. The cost of webinar platforms varies, typically from €40-300 per month. 

Establish what your specific webinar needs are

Now you know your goals and objectives, plus you have a budget. It's time to establish what features you want from live conferencing software. Webinar platforms have different features, and no two are alike. The sheer number of functionalities can appear daunting, so we have prepared a list of some of the most common webinar features:

  • Browser-based vs. installed - Generally, we split web conferencing software into two groups. Installed platforms require you to install software to your device before using them. Web-based platforms require no software downloads, and you only access them from a web browser. Here is our more in-depth guide explaining the difference between the two.
  • Video quality - customers will not tolerate low-quality or slow-buffering videos in 2022. Video quality must be smooth and not constantly buffer.
  • Video recording - will you need to record sessions to review later on? Make sure you choose a platform that lets you save complete HD recordings in the cloud.
  • Live broadcasting - this goes without saying, but you will need software that lets you broadcast from anywhere, on any platform. Make sure your platform is compatible with Facebook, Youtube, etc. Check out our excellent guide on incorporating live video into your marketing strategy.
  • Branding - You need webinar software that lets your company stand out. The best ones offer complete customization. Show your branding, logos, and colours with pride.
  • Mobile app - Don't overlook this. Not everyone can be at a computer for a webinar. A mobile app gives customers more options and can increase engagement.
  • Interactive features - These include polling, Q&As, hand-raising, etc. Small details like these go a long way towards grabbing and holding people's attention.

As you can see, the best webinar platforms have tons of features. Use your web conferencing goals and objectives to pick and choose which features will be necessary to your business. Once you have done this, work within your budget to identify the best platform for your business.

Find out what type of webinar package you need

By now, you will have found some webinar platforms that suit you and your company. It's time to choose the package that suits you best. Most webinar software comes in different packages that vary in price. Typically, the more expensive packages come with more features, more bandwidth, and let you host more attendees. 

Here are some things to ask yourself when choosing a webinar package:

  • Which version offers the features you need? 
  • Which package can you afford? 
  • Will you use most/all of the features you are paying for?
  • Does it offer value for money compared to other platforms?
  • What kind of support do they offer?

It's up to you to make the final call on which package you choose. Hopefully, after considering our advice, you can make the best decision for you and your business. 

Test out platforms

Most web conferencing platforms offer a free trial or demo. Don't commit to a platform straight away, be sure to test it out. There is nothing worse than jumping straight into a 12-month contract and ending up disappointed. 

You wouldn't buy a new coat without trying it, so why commit to expensive software without testing it? We recommend that you test a platform for a few weeks before making your final decision. 

Why you should try Samba Live Webinar Software

You now have all of the top tips for choosing the best webinar platform. You are probably wondering where to start your search? Look no further than Samba Live. Regardless of your web conferencing goals and objectives, Samba Live has everything you need to achieve them. 

Samba Live is packed full of the features we covered earlier and many more. With Samba Live, you get: 

  • HD broadcasting
  • Video recording
  • Full customization
  • Mobile app
  • Interactive features
  • API & LTI/LMS integration
  • Screen sharing
  • Breakout rooms
  • Shared notes
  • Much more

With all this functionality, you would expect Samba Live to be one of the more expensive webinar platforms. Wrong. Samba Live pro starts at only €49 per month. Samba Live Pro Plus comes with even more features, costing only €75 per month. 

Does Samba Live appeal to you, but you still aren't sure? Feel free to book a demo through this link. Our dedicated customer service representatives will spend 30 minutes showing you how to get the most from Samba Live.

We have almost two decades of experience. Our team can help you achieve your webinar goals. Let them know what you want, and they will help you achieve it. If you choose to join Samba Live, you will be in an esteemed company. Our most prominent clients include huge names like Ferrari, Deloitte, and the US Open.

The benefits of Samba Live

Here are some of the benefits of Samba Live:

  • Seamlessly conduct high-quality web conferences that deliver your message to existing and potential clients.
  • Customise Samba Live to include your logo, branding, and colours. Let your clients know who you are. Read more on how to customise your webinar branding.
  • Enjoy full recording capabilities. Perfect for reviewing sales pitches and tutorials later on. 
  • Entirely browser-based, you or your clients don't need to install anything. It couldn't be easier.
  • Employ gamification features like polling and hand-raising to keep viewers engaged for longer.
  • Anyone can grasp our attractive and straightforward UI within minutes. A beautiful UI is an essential component of the best webinar software.
  • Use our mobile app to access Samba Live from anywhere. Give your viewers the freedom to attend from anywhere.

Most web conferencing platforms with these features will cost way more than Samba Live. Samba Live offers you highly affordable scalability by charging the same monthly flat rate. We are perfect for businesses of all types and sizes. Get started with Samba Live today by starting your free trial.

Final Thought

There are lots of webinar platforms on the market. Navigating the field and making the best choice can be daunting. If you use our top 5 tips for finding the best webinar software, you will save yourself a lot of time and, hopefully, money. 

Samba Live is an excellent choice for all types of businesses wanting to conduct web webinars and conferences. We offer a fantastic array of features at an incredibly competitive price. 

Take our tips on board, figure out what you want from a webinar platform and let us help you get what you want by starting your free trial today.

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