The Best Webcasting Software

3 min read
Dec 8, 2024

Webcasting has become an essential tool for organisations to connect with global audiences, enhance engagement, and deliver impactful messages. Whether you’re hosting a corporate town hall, product launch, training session, or live webinar, choosing the right webcasting software can determine the success of your event.

Table of contents

  1. What is webcasting?
  2. How to choose the best webcasting platform
  3. Top webcasting providers for 2025
  4. Why the right webcasting platform matters
  5. Conclusion

What is webcasting?

Webcasting refers to broadcasting live or recorded content over the internet, making it accessible to a wide audience. It’s a versatile tool used across industries for purposes like:

  • Corporate communications: Hosting company-wide meetings or investor calls.
  • Marketing: Launching products or running lead-generation webinars.
  • Education: Delivering training or online courses.
  • Events: Streaming conferences, concerts, or community events.

In 2025, the demand for live webcasting solutions continues to grow, driven by remote work, hybrid events, and the increasing importance of digital engagement.

How to choose the best webcasting platform

When evaluating webcast software, consider the following factors to ensure you select the right platform:

1. Ease of use

Is the platform user-friendly for both hosts and attendees? A clunky interface can deter participants and waste valuable time during setup.

2. Audio and video quality

Can it deliver high-definition video and crystal-clear audio? The platform should support stable streaming to avoid interruptions.

3. Audience engagement tools

Features like live polls, Q&A, and chat are essential for keeping your audience engaged.

4. Scalability

Ensure the platform can handle your expected audience size, whether it's 50 attendees or 50,000.

5. Security and compliance

For corporate or sensitive content, prioritise platforms that offer data encryption and comply with privacy regulations like GDPR.

6. Customisation options

Does the software allow you to personalise the interface with your brand’s colours, logo, and messaging?

7. Cost and flexibility

Choose a provider that fits within your budget while offering scalability and features you’ll use.

8. Post-event analytics

Detailed insights into attendance, engagement, and interaction can help refine your future webcasting strategies.

Top webcasting providers for 2025

1. Digital Samba

Digital Samba offers a flexible, GDPR-compliant platform that caters to businesses of all sizes. With browser-based access and a robust feature set, it’s perfect for hosting engaging, professional webcasts.

Key features:

  • Browser-based access with no downloads required.
  • Customisable branding options.
  • Interactive tools like breakout rooms, polls, and Q&A.
  • Advanced APIs for embedding video into websites and apps.

2. ON24 Webcast Elite

ON24 is a leader in webcast tools designed to enhance audience engagement. It’s particularly suited for marketing-focused events where interactivity and analytics are key.

Key features:

  • Interactive content like polls, quizzes, and surveys.
  • Integration with marketing automation tools.
  • On-demand webcasting capabilities.

3. GlobalMeet by PGi

GlobalMeet excels in live webcasting solutions with real-time analytics and scalability. It’s ideal for enterprises that prioritise data insights to measure event success.

Key features:

  • Real-time audience analytics.
  • Scalable for both small and large audiences.
  • Flexible pricing models.

4. Brightcove

Brightcove is a top-tier webcast provider offering reliable enterprise-grade solutions. It’s best suited for organisations that require high-quality video hosting alongside their webcasting needs.

Key features:

  • Support for 4K streaming.
  • Extensive video hosting and analytics capabilities.

5. Vimeo Livestream

Vimeo Livestream is perfect for creative professionals and businesses that want a polished, professional-looking webcast.

Key features:

  • High-quality 4K video streaming.
  • Custom production and editing tools.

Why the right webcasting platform matters

Choosing the best webcast software is about more than just streaming your event. It’s about delivering an experience that:

  • Captures and holds your audience’s attention.
  • Reflects your brand’s professionalism.
  • Provides valuable insights for future improvement.

"82% of organisations report increased audience engagement when using interactive webcasting tools."Statista

Conclusion

In 2025, the variety of webcasting providers ensures there’s a solution for every need and budget. From scalable corporate webcasting tools like Digital Samba to engagement-focused platforms like ON24, the options are diverse.

Digital Samba stands out as a comprehensive, GDPR-compliant solution tailored to modern webcasting needs. Contact our sales team or book a free demo today to explore how our platform can revolutionise your next webcast. Let’s make your events unforgettable!

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