Webinar vs. webcast – what are they and when should you use them?

4 min read
October 16, 2018

When thinking about whether you want to host a webinar vs. a webcast, there are several factors to consider. 

Table of Contents

  1. What is a webinar?
  2. What is a webcast?
  3. What should you use?
  4. Leverage Digital Samba's video conferencing API and SDK for powerful webinars and webcasts

What you’re trying to effectively communicate, how many people are attending, who they are, and what supporting materials you need to get your point across. But to truly get the most out of your webinar or webcast you need to first know what “webinar” or “webcast” means and when they’re most effective.

What is a webinar?

A webinar is defined as a seminar that takes place online. It usually consists of a speaker (and sometimes a co-host) making a presentation to a virtual room of attendees connecting online at the same time from various locations. Notably, presenters and attendees can interact with each other via chat, Q&A, and by using a virtual whiteboard.

Characteristics of a webinar

  • Webinars are “few-to-many” events where one or several hosts present to and interact with up to 1000 attendees.
  • Attendees and presenters alike can be located anywhere in the world and can connect to their webinars on a desktop or mobile device.
  • A key aspect of webinars is that they’re interactive. They use features like whiteboard, screen sharing,  Q&A, polling and chat - however, hosts maintain full control over their audience.
  • They can be recorded and turned into an evergreen webinar for later viewing, download, and sharing online via email or a shareable link.

When to use a webinar

The best use of a webinar is when you need to meet your audience "live" and interact with them in real time. Let’s say you’re training your coworkers on a new task. In a webinar, you could screen-share & whiteboard to walk through and annotate documentation as you speak. Throughout your presentation, your coworkers can use the Q&A tool to ask you questions and chat to have discussions about the topic.

Let’s say you’re presenting a new release of your software - in a webinar you can demonstrate the software live and split-test features with the polling tool. Basically, a webinar is best used when teaching a group, demonstrating a product, or when you need to get feedback from your audience on the spot.

What is a webcast?

Much like a webinar being a “web-based seminar,” a webcast is a web-based broadcast or a broadcast that takes place online. However, unlike a webinar, webcasting is characterized by a host (or hosts) simply broadcasting their presentation without any engagement from their audience. A large audience can view the webcast online from any device, but they can’t interact with their presenter.

Characteristics of a webcast

  • Webcasts are usually “one-to-many” in that a single broadcaster reaches a large number of attendees, numbering in the 10s to 100's of thousands, with little to no interactivity.
  • Often takes a “broadcast” format with a single stream sent out to the audience.
  • Are often “live-streamed” to other platforms like Facebook Live and YouTube, or embedded on a site.
  • Audience members are usually not able to interact with one another.

When to use a webcast

Webcasting is best used when you have an event like a corporate announcement, panel, or conference that you would like to broadcast to an audience that can’t attend it live.

This type of broadcast is also often seen in town-hall meetings or when music festivals are streamed online, even TED Talks are broadcast to an online audience after the conference has ended. Webcasts allow for events that are often exclusive, expensive, or inaccessible in some way to be enjoyed by a wider audience.

What should you use?

In summary, if interaction and engagement with your audience are necessary to bring the most value out of your online event, a webinar is the way you want to go. However, if your event doesn’t require audience participation or any kind of live collaboration, then a webcast is the best way to stream your event and have it viewed by the largest number of interested people.

Digital Samba had the opportunity to work with Deal Matrix on an online pitch competition, Global Pitch, where we streamed the competition all over the world on their site and on Facebook Live. While Samba Live allowed the jury to interact with the start-ups in a webinar-style format, the event was also webcast out on Facebook for a hybrid webinar/webcast.

Leverage Digital Samba's video conferencing API and SDK for powerful webinars and webcasts

As we've explored the differences between webinars and webcasts in the preceding article, it's crucial to delve into the capabilities of Digital Samba's video conferencing API and SDK for hosting impactful online events. Our GDPR-compliant, EU-hosted, and end-to-end encrypted video conferencing technology empowers businesses to deliver seamless and secure webinars and webcasts, enhancing audience engagement and interaction.

With Digital Samba's video conferencing API and SDK, businesses can integrate live video streaming, interactive Q&A sessions, and audience polling directly into their own software products or websites. This level of customization and control ensures a branded and immersive online event experience for participants.

Imagine hosting a product launch webinar where you can showcase your latest offerings through high-quality video presentations and engage with your audience in real time. With Digital Samba's technology, you can seamlessly stream the event on your website or within your software platform, capturing the attention of your target audience and maximizing reach.

For larger-scale webcasts, Digital Samba's robust infrastructure can handle high volumes of concurrent viewers without compromising video quality or reliability. Whether it's a company-wide town hall meeting or a virtual conference with thousands of attendees, our video conferencing API and SDK provide the scalability and performance needed to deliver a seamless live streaming experience.

Moreover, Digital Samba's commitment to data security ensures that your webinar or webcast complies with GDPR regulations. By leveraging our EU-hosted infrastructure and end-to-end encryption, you can instil trust in your audience, knowing that their sensitive information and interactions are protected.

By integrating Digital Samba's video conferencing API and SDK, businesses can unlock the full potential of webinars and webcasts, creating engaging and impactful online events. From marketing and sales presentations to training sessions and thought leadership events, our technology enables you to captivate your audience and drive meaningful connections.

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