Video conferencing software has come a long way since the days of clunky teleconference calls. The technology has evolved dramatically, opening up new possibilities for how businesses and individuals collaborate across continents and even down the street from each other.
According to a report by GlobeNewswire, the global video conferencing market value is expected to reach $6.61 billion in 2022 and will be worth $22.5 billion by 2026.
With the rise of video conferencing software use, it’s hard to keep track of which trends will have staying power and which will fall by the wayside.
Here are 10 video conferencing software trends that will continue to shape the industry in 2022 and over the next several years.
A decade ago, video conferencing was limited to business travellers who would occasionally book a travel package with their flight. Today, however, it’s relatively easy to book a room at an Airbnb anywhere around the globe—thanks to the continuing innovation in video conferencing.
Even team collaboration is made easier with video conferencing tools—all you need is your laptop and good Wi-Fi. As video continues to evolve into a mainstream form of communication, remote teams are expected to be more productive.
In fact, statistics from Digital in the Round revealed that video meetings improve productivity by 50%.
Moreover, 76% of employees rely on video conferencing for productive remote work. In addition to various video conferencing software, you can enhance your team’s efficiency by having a list of collaboration software in place. Team collaboration is essential to your internal and external communications. And collaboration software will help you complete projects more effectively and serve your customers better.
So, an interactive video conferencing software matched with good collaboration software will enhance your brand reputation and communications.
Video conferencing is a great way to connect with people from all over, and we’re only going to see video conferencing software become more accessible in our lifetimes. This is because video conferencing offers such an efficient way to communicate with people around you, anywhere in the world.
If today, video conferencing software is only available to organizations with a large budget, this will change over the years. This is because startups will find ways to make video conferencing tools more accessible to all businesses. Virtual meetings will also become more common as more businesses can afford high-quality video conferencing software.
Video conferencing tools that are cheaper, easier to use, and with more features will become pervasive by 2022. Any device will be able to access video conferencing apps from anywhere in a host of ways—and there will be an abundance of free options (including ones provided by service providers), which means consumers won’t need to pay any recurring costs.
In 2022, video conferencing software will allow you to record interviews with experts without having to fly them out. This means you can take advantage of your expert’s advice from anywhere in a timelier manner. Video conferencing tools will also allow users to pause live conferences. It may seem counterintuitive, but experts predict that video conferencing apps will include pausing features by 2022 and beyond.
Today, video conferencing is often used in professional settings and daily business operations because it’s so valuable. But people tend to get stuck in their ways—they hold conferences with colleagues in their offices, find it easier to chat with business partners on a video call than to type up an email, and meet face-to-face more often than not.
However, thanks to technology—and perhaps also a cultural shift—it looks like businesses will begin using video conferencing software differently going forward.
Virtual reality or VR video conferencing has already started to pick up momentum, but it’s not going to truly catch on until more virtual environments are developed and accessible through video-conferencing services.
Though VR hardware is still too expensive for many businesses, it’s expected that prices will come down within a few years as interest grows in VR technology. All of these factors will combine to increase the popularity of VR video conferencing between 2022 and 2027.
Video conferencing is pretty big right now, and it’s expected to grow in popularity throughout 2022. But because video conferencing software is getting better all of the time, more businesses will start to rely on video technology in their meetings instead of just audio.
As per the study by LifeSize, video conferencing improves communication for 99% of people.
This trend and statistics apply especially to businesses that want to make a strong first impression on their clients. After all, who wants to meet with someone whose face you can’t see?
With video conferencing becoming more of a commodity in business, new feature demands will be one of the biggest reasons video conferencing software trends will change. With video on virtually every device, more companies are using video to replace face-to-face meetings in their businesses.
This implies that new technology is being added to many different platforms, meaning demand for new features will continue to grow as businesses seek better ways to manage virtual meeting rooms.
Video conferencing has been around for a long time, but immersive video conferencing is still in its infancy. You may ask: what is immersive video conferencing? This new video conferencing allows up to 25 participants to blend into one connected scene, either through an immersive environment based on a classroom, conference auditorium, boardroom, or more.
In 2017, companies like Cisco, Microsoft, and Logitech launched their own immersive video conferencing systems. Although they aren’t mainstream yet, companies are quickly warming up to the idea of immersive video conferencing as some find it more convenient than having all team members on one screen with different environments or backgrounds.
In 2021, 4G networks were so prevalent that users expected to get connected nearly anywhere. Fortunately, the network connection speed is fastly upgrading to 5G in 2022. This is going to create a whole new marketplace for video conferencing software, particularly in areas without reliable high-speed Internet connectivity.
5G network growth is something that’s highly beneficial for businesses located in remote parts of emerging economies. On the other hand, as AI technology continues to expand throughout IT systems, video calls (like those made with Skype) will take on new levels of intelligence. The expansion of AI technology is also useful for automating your calls with clients, giving them a better customer service experience.
Video conferencing software has gotten increasingly more powerful over the years, allowing individuals and businesses to communicate with anyone, anywhere in the world, without needing to be in the same room or building. As time goes on, video conferencing technology will continue to improve, making it even easier and more cost-effective than ever before.
If your company is already using a video conferencing tool or still planning to invest in one, keep in mind the video conferencing software trends above to keep up with the ever-changing world of video conferencing and remote team collaboration.
Interested in what Samba Live can do for you? Request a demo to begin your journey to better video conferencing.
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