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Use your live lessons to create evergreen content

Bryan Smith
Nov 12, 2019 6:00:00 PM

Have you ever heard that you should spend more time on creating evergreen content? With this type of content you can attract new prospects to your business. Evergreen content lasts over time, which allows it to become a relevant resource in your area of expertise.

What is 'Evergreen' content?

Evergreen content is something that stays true all the time, and remains relevant regardless of whatever is trending that week. An example of something that’s evergreen content would be educational information, like a really good lecture on algebra, or history.

How to make this work to your advantage

If you are a teacher, or a corporate leader, or anyone in a role where you are instructing on the same topic over the span of your career, you can and should be looking into two things.

  1. Live streaming your lessons, so that you can reach more people.
  2. Saving those lessons once they are recorded to gradually build a library of evergreen content.

Once you are in the habit of live streaming evergreen content, you will find that over time you will have a whole library of publications to refer future students or prospects to.

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