Your Ultimate Guide to Evergreen Content

Evergreen content is a cornerstone of effective online marketing. It remains relevant and useful for an extended period, unbound by fleeting trends or events. This enduring relevance makes it invaluable for businesses looking to build authority, drive sustained traffic, and generate leads.

In this article, we’ll dive into what evergreen content is, explore its numerous benefits, and provide actionable tips to help you create content that stands the test of time. Whether you’re wondering how to create an evergreen webinar or seeking evergreen content examples, you’ll find everything you need here.

Table of contents

1. What is evergreen content
2. Benefits of evergreen content
3. Types of evergreen content
4. Evergreen content examples
5. What isn’t evergreen content?
6. 5 ways to use evergreen content for marketing
7. 5 tips for writing evergreen content
8. How to update evergreen content

What is evergreen content

Evergreen content provides readers with real, lasting value. It remains relevant and useful over time, standing apart from time-sensitive pieces such as news articles or seasonal promotions. Evergreen content addresses timeless topics and offers enduring solutions, making it a reliable resource for businesses and audiences.

Examples of evergreen content include in-depth guides, tutorials, product reviews, and lists such as How to Create an Evergreen Webinar or The Benefits of Using Videoconferencing for Remote Teams. These formats ensure long-term utility by answering frequently asked questions or solving persistent problems.

Your content should avoid references to specific dates or temporary trends to achieve true evergreen status. For instance, instead of focusing on "Top Marketing Strategies for 2025," opt for a broader topic like "Effective Digital Marketing Strategies." The latter remains relevant over time, while the former will likely require significant updates as trends evolve.

Moreover, evergreen content often includes topics like foundational industry knowledge, universally applicable tips, and skills development. These topics attract a wide audience and keep readers engaged for years to come. Examples such as "How to Start a Blog" or "The Basics of Effective Communication" illustrate this concept perfectly.

Businesses can leverage evergreen content in multiple ways. Sharing it on social media boosts engagement and attracts new audiences. Including it in email marketing campaigns generates leads and nurtures subscribers. Additionally, evergreen content can be repurposed into video formats, webinars, or podcasts, maximising its reach and return on investment.

Creating evergreen content requires significant time and resources but offers lasting benefits. By focusing on high-quality, well-researched, and valuable content, businesses can establish themselves as industry authorities while supporting long-term marketing goals.

Benefits of evergreen content

Boosts long-term traffic

One of the key benefits of evergreen content is its ability to drive consistent traffic to your website long after publication. High-quality content that is well-optimised for SEO stays relevant, helping your website rank for relevant search terms over time. According to a study by HubSpot, evergreen blog posts generate 38% of overall traffic for their blogs, showcasing the immense potential of this content type.

Builds authority

Creating evergreen content allows your business to position itself as an expert in the industry. Comprehensive, well-researched pieces build trust and credibility, showing your audience that you understand their challenges and can offer solutions. Over time, this authority translates into higher engagement, conversions, and loyalty from your audience.

Improves content flexibility

Because evergreen content remains relevant and useful for a long time, it can be repurposed and reused across multiple platforms and formats. A single blog post could evolve into:

• A visually engaging infographic shared on social media.

• An informative video or podcast episode.

• A downloadable lead magnet, such as an eBook or whitepaper.

Repurposing content expands your reach and maximises the return on the investment you made when creating the original piece. For example, a recorded webinar like How to Create an Evergreen Webinar can be turned into snippets for social media or included in email campaigns.

Supports lead generation

Evergreen content serves as a reliable foundation for lead-generation strategies. A guide, checklist, or tutorial can be used as a gated resource to capture emails and nurture potential customers through the sales funnel. Lead magnets, like evergreen webinars, consistently draw in new prospects while requiring minimal maintenance.

Cost-effectiveness

Unlike content tied to trends, evergreen pieces offer long-term value with a single investment of time and resources. Since the content doesn’t need frequent updates, it saves money and effort while continuing to deliver results over months or even years. According to Content Marketing Institute, evergreen content is one of the most cost-efficient tools for sustaining content marketing efforts.

By focusing on evergreen content, businesses can achieve a balance of relevance, authority, and ROI in their digital strategies. Let your content work smarter, not harder, by making it timeless.

8 Types of Evergreen Content

There are several evergreen content formats that can effectively engage your audience and drive long-term results. Here are some of the most popular:

1. How-to guides

Comprehensive articles or step-by-step guides are among the most effective forms of evergreen content. Topics like How to Create an Evergreen Webinar or A Beginner’s Guide to SEO stay relevant for years because they address universal needs. These guides typically include actionable steps, clear examples, and solutions to common problems, making them a go-to resource for readers.

How-to guides can also be repurposed into other content formats, such as webinars, infographics, or video tutorials, ensuring maximum reach and ROI. For example, How to Create Evergreen Content can become both a recorded webinar and a shareable checklist.

2. Product reviews

Timeless product reviews offer continuous value, especially for evergreen products like long-standing software tools or classic books. Including comparison charts, video demonstrations, and pros-and-cons sections add authority and usability. For example, a review titled Top Features of Digital Samba’s Video Conferencing Platform could remain relevant as long as its core features persist.

3. Listicles and round-ups

Easy to read and SEO-friendly, listicles such as 10 Benefits of Evergreen Content or Top 5 Tools for Remote Work are perennial favourites. Readers appreciate their concise format, and these articles often perform well on search engines. Regularly updating the items on the list helps ensure long-term value while boosting search rankings.

4. Recorded webinars

Recording webinars allows you to transform live content into evergreen resources. Topics like What is an Evergreen Webinar? or Maximising Productivity with Remote Tools can attract long-term interest. Webinars can also be repurposed into short video snippets, blog posts, or podcast episodes.

5. Industry trends and updates

While breaking news is time-sensitive, content addressing long-term industry shifts or innovations can remain evergreen. For instance, The Impact of AI on Modern Education or The Future of Renewable Energy can serve as a reliable resource for years, as these topics remain relevant.

6. Tips and tutorials

Articles like Top 10 Tips for Successful Webinars or How to Master Public Speaking offer practical, actionable advice. These formats are easily shareable, provide immediate value, and are simple to update with fresh insights.

7. Q&A formats

Question-and-answer articles address common queries and concerns. For example, What is an Evergreen Webinar? or How Does Videoconferencing Improve Remote Work? align well with search intent, making them highly discoverable on search engines.

8. Interviews

Interviews with industry leaders, experts, or thought leaders provide timeless insights that remain valuable over time. A well-executed interview, such as How Digital Transformation is Reshaping Education, can engage audiences and establish authority in the industry.

Evergreen content examples

You know what evergreen content is, what the benefits are and some different formats. Where do you go from here? Choosing an effective topic can be tricky, so here are some examples using the videoconferencing space as inspiration:

"The benefits of using videoconferencing for remote teams" - This article could discuss the benefits of using videoconferencing technology for remote team communication to increase productivity and collaboration, reduce travel costs, and improve work-life balance.

"How to improve the quality of your videoconference meetings" - This could be a recorded webinar that delivers tips and best practices for improving the quality of your video meetings. You could explore optimising internet connection, using high-quality audio and video equipment, and utilising features like screen sharing.

"The top videoconferencing tools for small businesses" - You could make a listicle comparing and reviewing the top videoconferencing tools for small businesses covering features and pricing.

"The role of videoconferencing in education" - This could be a Q&A with an industry expert discussing how videoconferencing technology is used in education. You could explore how videoconferencing plays a role in remote learning, virtual field trips, and collaborative projects.

"Videoconferencing etiquette: Top 10 dos and don'ts" - This list could provide guidelines and best practices for maintaining proper etiquette during videoconference meetings, such as muting when not speaking and dressing appropriately for the camera.

What isn’t evergreen content?

Content that isn’t "evergreen" is tied to a specific date or event and becomes less relevant or useful over time. Examples of content that is not evergreen might include:

• Time-limited promotions or sales - this content is only relevant for a short time and is not useful after the promotion or sale has ended.
• News articles - these are typically tied to specific events and occurrences and become irrelevant as time passes.
• Pop culture content - content based on trends or popular culture phenomena may become less relevant or interesting as the trend fades or becomes less popular.
• Time-sensitive information - usually only relevant for a short time and includes current events or seasonal information.

Evergreen content must remain relevant and useful long after publication and shouldn’t be tied to a specific date or event. To create effective evergreen content, you must focus on timeless topics that give the reader major value.

Choosing an effective topic for evergreen content can sometimes be challenging, so here are some practical examples:

• The Benefits of Using Videoconferencing for Remote Teams: This article explores how videoconferencing technology improves team productivity, collaboration, and communication. It can also highlight benefits like reduced travel costs, improved work-life balance, and stronger team relationships.

• How to Improve the Quality of Your Videoconference Meetings: A recorded webinar or blog post offering practical tips for enhancing video meeting quality. Topics can include optimising internet connectivity, using high-quality video/audio equipment, and best practices for screen sharing.

• The Top Videoconferencing Tools for Small Businesses: A listicle comparing popular videoconferencing tools, highlighting key features, benefits, and pricing plans. This type of content is evergreen as businesses continually seek efficient tools.

• The Role of Videoconferencing in Education: A Q&A-style article with industry experts discussing the growing importance of videoconferencing in remote learning, virtual classrooms, collaborative student projects, and virtual field trips.

• Videoconferencing Etiquette: Top 10 Dos and Don’ts: A highly shareable listicle offering guidelines for professional and effective video calls. It can include tips like muting when not speaking, dressing appropriately, and maintaining proper lighting and camera positioning.

• How to Set Up Your Home Office for Videoconferencing: A practical guide focusing on creating an optimal home office setup. The content could include advice on selecting the right lighting, background, equipment, and internet speed to ensure seamless video calls.

• The Impact of Videoconferencing on Healthcare and Telemedicine: This piece can explore how videoconferencing platforms are revolutionising healthcare services, improving accessibility to remote consultations, and enhancing patient outcomes through virtual care.

• A Beginner’s Guide to Hosting Webinars: This guide can walk readers through the process of planning, hosting, and repurposing webinars effectively. It can highlight tools, best practices, and ways to turn webinars into evergreen content.

These examples are not only relevant but also offer value that remains consistent over time, making them excellent additions to your evergreen content strategy. By addressing universal needs and questions, such content can attract steady traffic and engage audiences for years to come.

What isn’t evergreen content?

Not all content can be evergreen. Here are key examples of content types that lose relevance quickly:

1. Seasonal promotions

Content focused on limited-time offers, holiday sales, or seasonal events quickly becomes outdated. For example, a blog titled Top Christmas Deals for 2025 will only drive traffic for a short period and lose all relevance once the holiday passes.

2. News articles

News content tied to specific events or trends tends to have a short shelf life. While breaking news stories can generate immediate traffic, they quickly lose relevance. Articles like New Videoconferencing Features Released in March 2025 or Key Announcements from a Recent Tech Conference may become obsolete within weeks or months.

3. Trend-based content

Pieces that rely on trending topics or viral cultural phenomena often lose value once the trend fades. For example, an article titled How TikTok Marketing Took Over in 2023 might be popular briefly but will no longer resonate as newer platforms emerge or trends evolve.

4. Event-focused content

Content focused on conferences, webinars, or short-term campaigns is time-sensitive. While useful in the moment, it fails to provide long-term value. For instance, Highlights from TechExpo 2024 will only attract readers immediately after the event.

5. Product launches or updates

Product updates and launch announcements are important for short-term marketing goals but often need frequent revisions to remain accurate. For example, Introducing Our New App Version 2.0 becomes irrelevant as newer versions are released.

To ensure long-term value, avoid relying heavily on these types of content for evergreen strategies. Instead, focus on topics that address consistent, universal needs and are not tied to fleeting trends, seasons, or events.

6 ways to use evergreen content for marketing

Evergreen content can give your content marketing strategy a powerful boost. Here are some ways to improve your marketing using evergreen content:

• Drive traffic to your website 

Creating high-quality, useful, evergreen content can drive traffic and new visitors to your website. You can maximise the traffic-enhancing effects of evergreen content by optimising your content for search engines and including relevant keywords, and ensuring to include Instagram feed on website to make your content more engaging.

• Share on social media

You can increase your reach and access new audiences by sharing your content on social media. Consider creating social media posts that link back to your evergreen content or sharing it in relevant social media groups or communities.

• Email marketing campaigns

Evergreen content can be a valuable asset for your email marketing campaigns. By linking to your evergreen content in your emails, you can provide value to your subscribers and encourage them to enter your sales funnel.

• Lead magnets 

Evergreen content can be an effective way to attract and develop leads. Consider creating lead magnets based on your evergreen content, such as ebooks, whitepapers or recorded webinars. This can be a great way to engage with potential customers and start building relationships with them.

• Repurpose into other formats

Because evergreen content remains relevant and useful for a long time, it can be repurposed and reused in several ways. For example, you might turn a blog post into a social media post or an email newsletter, or create a video or podcast based on your content. Repurposing content is a great way to extract extra value from your time investment.

• Webinars

Webinars are an excellent form of evergreen content. The key to a successful webinar is the right webinar platform. Digital Samba for Webinars is packed with features and guides you through the webinar creation process from start to finish. 

5 tips for writing evergreen content

• Choose a topic

Successful evergreen content is not tied to any specific date or event. Instead, focus on timeless topics that will remain relevant for a long time. Examples might include "How to Start a Small Business" or "The Benefits of Exercise on Mental Health."

• Thorough research

You must thoroughly research and fact-check your information to create content that stands the test of time. Doing this will ensure that your content is accurate and reliable, making it more likely to be shared and referred back to in the future.

• Write for the reader

As you would when writing any type of content, the golden rule is to write with your audience in mind. Consider what your reader might find valuable or useful. By writing with the reader in mind, you can create content that is more likely to engage and inspire them.

• Use clear and concise language

To make your content as accessible as possible, use clear and concise language. Avoid using jargon and complex language that might be confusing to your readers. Instead, focus on using language that is easy to understand and gets your point across effectively.

• Optimise for Google search

Search engine optimisation is critical for your evergreen content to be as effective as possible. Use keywords and phrases that people are likely to use when searching for your content online. Optimisation includes formatting techniques, such as headings and bullet points, to make your content easier to read and help search engines understand and rank it.

How to update evergreen content

It’s important to review and update your evergreen content periodically so it remains accurate and relevant. Here are a few tips for keeping your evergreen content up to date:

• Check the facts - over time, certain facts or statistics may change, so it’s important to regularly review your content to ensure that it’s still accurate. If you find outdated information, update it with current data.
• Update outdated references - if you included any references to specific events or trends in your evergreen content, check that these are still relevant. If not, consider removing or updating them to keep your content fresh and current.
• Add new information - as you continue to research and learn more about your industry, you may encounter new information that could be valuable to your audience. Consider adding this new information to your evergreen content to keep it up-to-date and relevant.
• Consider the user experience - as you update your evergreen content, consider the user experience. Make sure that the content is still easy to read and visually appealing.
• Monitor analytics: use your website analytics to see how your evergreen content is performing. If you notice that a particular piece of content is getting lots of traffic, consider updating it to ensure it stays relevant and useful to your audience.

Wrap-up

Hopefully, you’re now armed with the knowledge you need to create long-lasting and valuable content.