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How to add video conferencing to your website

Bryan Smith
Nov 13, 2020 3:00:00 PM

Do you want to offer some kind of video conferencing on your website? Or do you want to integrate video conferencing into your existing web application? There are different services around that allow integrated video conferencing easily through an API.

How video conferencing web apps work

Video conferencing apps are API-driven web apps. An API (Application Programmer’s Interface) is basically like a middle-man between a client’s web browser, and some back-end service that you build or use. An API service can read and write information to a database, for example.

Video conferencing services using REST API

If you are using a website that uses some kind of video conferencing, your web browser is getting your inputs, like your microphone, camera, or a stream of your desktop which can be sent through such an API to a video conferencing service

Simply put, your browser sends those inputs over to a back-end server which accepts those inputs, formats them in a way that your buddy’s browser can understand, and then shoots them back down to your buddy who’s connected on their browser.

Here’s the kicker…

The ‘back-end service’ that does all the magic there is independent of the web app. With Samba Live, we provide such a service that can be accessed easily by a REST API.

So you could have your website and include some kind of live video sharing on your website relatively easily from a development standpoint.

You could use the API to offer enhanced support on your website with live video. This would be particularly awesome for offering product tech support.

In general, if you have a fairly complicated or custom product – you’re going to need to talk to your customer a lot during the sales process. There’s no better way to do that than with live video. For example, your customers could choose to call or connect to a live agent, and one of your people could get a prompt to connect and be there in real-time within seconds.

As a very small company, you can have the ability to handle a live connection directly from a customer to someone in-house who actually knows your product and can genuinely handle the customers’ inquiries.

How to embed video conferencing

To get started, you have to embed the video conferencing service through the API on your website. While this is not a daunting process for people who are developers, it is reasonably technical to laypersons. So it helps to have a developer handy when looking into integrating video calling.

But it doesn't stop here – it's just the first step. You could think of sophisticated video conferencing solutions that leverage the full range of the API. With Samba Live, we offer an extensive REST API that can be used to build customized video conferencing applications.

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