White labelling is a fancy way of saying "reselling as your own product" because the term refers to buying a completed product that you apply your own label to in order to sell again as your own product or service under your own private label.
Table of Contents
- 10 reasons why white labelling is so popular for growth
- Different types of white-labeling niches
- Leveraging white-label video conferencing
- The difference between white labelling and just being a distributor
- How this helps you grow your revenue
White labelling is fairly common in the industry, and it’s very common in software. From air conditioners to heavy equipment to digital marketing, white-label products are everywhere without the common consumer even knowing it.
10 reasons why white labelling is so popular for growth
Different types of white-labeling niches
Basically, there are two types that can be sold as a reseller: products or services:
- Services offered by white-label companies are for example digital transformation, consulting, content marketing, outsourcing, ISP and cellular service, and various others that you could want to extend to your customers.
- Of course, products can also be white-labelled. Global manufacturing suppliers often look for domestic partners to help them export. These can be things like medical equipment, office software, and industrial wares.
Leveraging white-label video conferencing
An emerging trend in the white-label niche is the rise of video conferencing solutions, specifically designed to be embedded within software products or websites. A prime example of such a service is offered by Digital Samba, an EU-based company that provides a GDPR-compliant video conferencing API and SDK.
Digital Samba specialises in video conferencing solutions that are ready for integration, serving as a crucial tool for businesses looking to seamlessly incorporate video communication into their own digital environment, whether it be an existing software product or a company website. This white-label offering enables businesses to resell the video conferencing functionality under their own private label, adding significant value to their suite of services without the costs and efforts associated with developing such a solution in-house.
Ensuring robust data privacy and security, Digital Samba's solutions are not only GDPR-compliant but are also hosted within the EU, thereby providing additional reassurance to businesses and their customers. Furthermore, the service utilises end-to-end encryption, a high standard of security that prevents third-party interference and guarantees the privacy of all communications.
By integrating Digital Samba’s white-label video conferencing into your product or service offering, you benefit from the popularity of remote work and digital transformation trends. This results in an enhanced product line, greater profit potential, and increased brand value - all of which are key advantages of white labelling highlighted in this article.
The difference between white labelling and just being a distributor
In short: white labelling is better for the seller. Distributorships allow the supplier to capture the brand value and typically have price points that favour the supplier. Under white-labeling arrangements, you are managing the white-label marketing assets, and retaining the brand value to your potential customers. So it's quite easy to get started.
However, white-label companies typically take a much more involved role in servicing customers with the product. There may also be other tail-end operations aspects involved on the seller’s end of the white label supply chain, such as literally stamping or applying a product label, packaging with custom boxes, and final shipment. Some suppliers take care of this for you and can drop ship directly to your customer as well, but not all white-label suppliers do this.
How this helps you grow your revenue
Most business problems have some kind of white-label solution. You can diversify your product and service line with white-label solutions exponentially faster and cheaper than you can develop a market-competitive solution in-house.
This allows you to have a very wide net to cast so to speak when it comes to satisfying your customers’ needs.
By freeing yourself to focus on sales, and simplifying how you can make solutions for your customers, you shorten the time it takes for you to grow your revenue. You also eliminate the snags that you hit during the development and production of new solutions – effectively, this allows you to capture much more opportunities in the market because it allows you to be more flexible with solving your customers’ problems.
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